oud for greatness

Initio Parfums Prives’ Oud for Greatness, launched in 2016, helped kick off the current wave of interest in accessible, wearable oud fragrances among people who would normally never touch the note. Instead of leaning into the medicinal, barnyard character that scares most newcomers away from oud, it wraps a smoky agarwood accord in saffron, nutmeg […]