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Best Abercrombie & Fitch Fierce Alternatives in the UK

Fierce has been Abercrombie & Fitch’s signature scent since the early 2000s, sprayed liberally through its stores for years to the point that plenty of people can identify it blind. It’s a big, confident, slightly sweet aromatic scent built for young energy rather than boardroom subtlety, and it built a genuine cult following well beyond […]

Best YSL Y Alternatives in the UK

Yves Saint Laurent’s Y launched in 2017 as the house’s answer to the ultra-clean, aromatic-fresh style that had taken over men’s fragrance counters, all sage, ginger and amberwood, built for a man who wants to smell put-together without smelling like he tried very hard. It’s a genuinely well-constructed scent, and also a genuinely expensive one. […]

Best Dior Addict Alternatives in the UK

Dior Addict has been part of the house’s line-up since 2002 and was reworked into the warm, glossy vanilla-jasmine gourmand fans know today with its 2014 reformulation. It’s a genuinely distinctive fragrance in Dior’s women’s range, sweeter and more addictive-smelling than J’adore, and it carries a designer price tag to match. Here’s where to find […]

Best Terre d’Hermès Alternatives in the UK

Hermès’s Terre d’Hermès has been a cornerstone of the men’s fragrance world since 2006, famous for its distinctive mineral, “flint-like” character that set it apart from every other woody fragrance on the market at the time. Nearly two decades on, it’s still considered one of the great modern masculines, and it comes with a genuine […]

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