Fierce has been Abercrombie & Fitch’s signature scent since the early 2000s, sprayed liberally through its stores for years to the point that plenty of people can identify it blind. It’s a big, confident, slightly sweet aromatic scent built for young energy rather than boardroom subtlety, and it built a genuine cult following well beyond […]
Blog
Best YSL Y Alternatives in the UK
Yves Saint Laurent’s Y launched in 2017 as the house’s answer to the ultra-clean, aromatic-fresh style that had taken over men’s fragrance counters, all sage, ginger and amberwood, built for a man who wants to smell put-together without smelling like he tried very hard. It’s a genuinely well-constructed scent, and also a genuinely expensive one. […]
Best Perfume Gifts for University Freshers in the UK
A practical, budget-conscious guide to perfume gifts for students heading off to university in the UK, from £6.99 starter sizes to a designer treat.
Best Narciso Rodriguez For Her Alternatives in the UK
Looking for a Narciso Rodriguez For Her alternative? Here’s the best UK option that captures its signature musk for less.
Best Paco Rabanne Lady Million Alternatives in the UK
Looking for a Paco Rabanne Lady Million alternative? Here’s the best UK option that captures its honeyed, fruity-floral character for less.
Best Carolina Herrera Good Girl Alternatives in the UK
Looking for a Carolina Herrera Good Girl alternative? Here’s the best UK option that captures its almond-tonka gourmand character for less.
Best Chanel Chance Eau Tendre Alternatives in the UK
Looking for a Chanel Chance Eau Tendre alternative? Here’s the best UK option that captures its soft, powdery-floral character for less.
Best Giorgio Armani Acqua di Gio Alternatives in the UK
Looking for a Giorgio Armani Acqua di Gio alternative? Here’s the best UK option that captures its fresh, marine-citrus character for less.
Best Dior Addict Alternatives in the UK
Dior Addict has been part of the house’s line-up since 2002 and was reworked into the warm, glossy vanilla-jasmine gourmand fans know today with its 2014 reformulation. It’s a genuinely distinctive fragrance in Dior’s women’s range, sweeter and more addictive-smelling than J’adore, and it carries a designer price tag to match. Here’s where to find […]
Best Terre d’Hermès Alternatives in the UK
Hermès’s Terre d’Hermès has been a cornerstone of the men’s fragrance world since 2006, famous for its distinctive mineral, “flint-like” character that set it apart from every other woody fragrance on the market at the time. Nearly two decades on, it’s still considered one of the great modern masculines, and it comes with a genuine […]

